Lisa Müllner
I support female entrepreneurs in identifying the true causes of their business problems and finding the path that truly sustains them.
My own path wasn't always straightforward.
But that is precisely what makes my work deep, clear, and authentic today.
I am Lisa Müllner.
Mentor, strategist and guide for women who want more than just visibility.
Today I give women exactly what I lacked back then: clarity, structure, identity, and a path that works. I help them reorganize themselves and their businesses, and a system that empowers them instead of overwhelming them.
I work at the interface between intellect and emotion, between structure and empathy, between strategy and genuine personal development.
For me, it's not about being louder, but clearer.
Not about achieving more, but about doing it correctly.
I believe that women need a business that supports them, not one that burns them out.
And that's exactly what I stand for.
Strategy Subconscious Mind Structure
The only comprehensive business transformation for women.
My story – The moment that changed everything
I realized I wasn’t the problem - I simply didn’t have a system. Just puzzle pieces.
The beginning
My professional life didn't begin in marketing or in the world of female entrepreneurs, but in a bank. For over 26 years, I learned there to take responsibility, bring clarity to complex situations, and create structures that work. This world was safe, stable, and reliable, but it was also confining. At some point, I knew:
That can't be all there is to it.
The naive dream
My first fresh start led me into the health and mental health sector. I wanted to support people in achieving real change and believed at the time that passion and good skills would be enough to be successful. But like many women, I experienced the harsh truth: competence alone doesn't sell.
I became visible – but not understood. I was present – but not booked. And the feeling of “doing something wrong” grew stronger.
The realization
This phase was painful, but crucial. It showed me what so many people lack: a system that provides support.
In my search for answers, I began to delve deeply into marketing, communication, positioning, and sales. I even worked briefly at a social media agency – a time that showed me how brands truly work and why many strategies fail: They have attention, but no path. Visibility without direction. Energy without structure.
Building a Real system
The turning point came when I immersed myself in the world of ClickFunnels. For the first time, I understood how to lead people, not with pressure, but with clarity. How to build trust: not through tactics, but through structure. And how much easier business can become when it follows a system.
I invested in my education with leading marketers, including Russell Brunson's team, and became a certified funnel builder.
There I learned not only the technology, but also the psychology behind it: why people buy, why they abandon their purchases, why they develop trust. And how to build systems that are not loud, but genuine.
Funnel Fairy — where my expertise came together
With this experience, I built hundreds of pages, funnels, and customer journeys. I saw patterns others didn't. I understood connections that remained hidden to many. And I discovered my true strength:
To lead women, not just advise them.
This is how the transition from “Funnel Fairy” – the role that brought structure, clarity and ease to my marketing – to who I am today came about: a strategic mentor with heart, mind and a deep understanding of what women really need to rise to the top.
Rising Wings:
My mission today
Today I help entrepreneurs not only to become more visible, but also to find out:
- Why they are stagnating.
- What structures are missing?
- Which decisions they are blocking.
- What identity they need to lead at their next level.
Rising Wings is the synthesis of everything I've learned: structure, strategy, truth, identity, courage. A system that supports women, not overwhelms them.
This is my mission. And the place where my work has found its true home.
My philosophy
I don’t believe in pressure or hustle.
I believe in clarity, identity, and structure. The three elements that allow women to finally recognize their own power and make decisions that feel aligned, not forced.
My work is based on three principles:
1. Structure grants freedom.
If you know where you're going, you have to fight less.
2. Clarity creates courage.
Most decisions feel difficult because they are not clear – not because you are incapable.
3. Connection changes everything.
A business that is run from within will go further than any marketing tactic.
I don't see women as "customers", but as companions on the journey.
I help them recognize what they cannot see themselves – and make decisions that make their business stable, easy and authentic.
False beliefs,
that you are allowed to let go of here
Many women believe:
"I'm not good enough."
“I am not visible enough.”
"I need to be louder."
"I'm doing something wrong."
"I am not disciplined enough."
But that's not the truth.
The truth is:
- You were never the problem – it was the system.
- You are not too little – you were just in the wrong setting.
- It's not a lack of talent – it's a lack of clarity.
- It's not a lack of courage – it's a lack of structure.
- It's not a lack of strategy – it's a lack of identity.
Once you realize this, business becomes easy.
Why I transform entrepreneurs today, and not just build funnels
I have learned how people feel (health & mental training).
I learned how people make decisions (Sales).
I learned how brands work (agency & social media).
I learned how to build systems for selling (ClickFunnels).
But my real expertise didn't come from formal training, but from insight:
👉 Most problems faced by female entrepreneurs are not marketing problems. They are structural problems. Identity problems. Decision-making problems.
No funnel in the world can solve that.
That makes my work different. I don't see "the funnel".
I see the system behind it.
I can identify where energy is lost, where clarity is lacking, where inner convictions are sabotaging, and what new system would truly support them.
💛 This is my actual expertise:
The interplay of sales psychology, identity, structure, and strategy. Something you can't learn overnight, and not from books. It's the sum of all my experiences, and precisely for that reason, it's unrepeatable.
That's the point at which people trust me.
Because I see what they themselves cannot see.
The transition to Rising Wings & WHY my work goes deeper than ever before
There is a moment that almost every female entrepreneur experiences:
She has offers. She has knowledge. She has customers.
But something isn't right. She constantly feels like she has to do more, be louder, hustle harder, and yet it doesn't feel like success.
I've seen this moment in hundreds of women. And I've experienced it myself. The truth is: the problem is rarely the business. It's the system they're trying to operate within.
Rising Wings was born from a realization:
Women don't fail because of their abilities. They fail because no one shows them how to run a business that supports THEM.
Not a system that constantly "pushes them forward". But a system that makes them stable, clear, free, courageous, sovereign.
👉 My work today goes deeper than marketing. Deep roots. Deep clarity. Deep identity.
Rising Wings is not a new project. It is the path I have taken myself and that I now show to others.
It's business that feels like home, not like a battle.
Strategy Subconscious Mind Structure
The only comprehensive business transformation.
If you're ready for more than just strategy
Then you've come to the right place. This isn't about the next big thing or the latest marketing hack. This is about you. Your truth. Your strength. Your freedom.
If you feel you are capable of more than what you are currently experiencing – then take a look at where Rising Wings can take you.